GetResponse Review How to Work?

Welcome to my Get Response Review. I am Kiran Kumar an Affiliate Marketer (Clickbank, JVZoo, Legendary Marketer, Entre Institute, ClickFunnels), a Social media Influencer. And a Professional Review Writer of various makes money-related methods, software, and training programs.

Today I am going to share my honest opinion about the ’Getresponse is one of the more interesting products. It’s kind, in that it provides email marketing, landing pages, e-commerce, sales funnels, and webinars all under one roof. There are a couple of improvements that could be made to its interface — particularly where landing pages are concerned. But overall, the product is good value for money and packed with strong online marketing features.

Get leads. Get sales. Get growing. [2]

Getresponse Review – What is Get Response

Getresponse is an email marketing app that allows you to:

  • create a mailing list and capture data onto it
  • send emails to the subscribers on your mailing list
  • automate your emails to subscribers via the use of ‘autoresponders’
  • view and analyze statistics related to your email campaigns – open rate, click-through, forwards, etc.

In recent years, however, Getresponse has shifted its emphasis considerably. The product now aims to be more of an ‘all-in-one’ e-commerce and marketing solution rather than just an email marketing tool.

Accordingly, in addition to email marketing, Getresponse now also provides e-commerce features, webinar hostinglanding pages, and automated sales funnels.

GetResponse Review – Key Feature

Key Getresponse features

By comparison with other email marketing tools, Getresponse comes with an unusually large feature set — even on its entry-level plan.

Not only does Getresponse provide all the key stuff you’d expect from an email marketing platform — list hosting, templates, autoresponders, analytics, and so on. As mentioned above, it’s recently been expanding its feature set to the point where has morphed into an all-in-one marketing and e-commerce solution.

The question is whether all this makes the product a jack of all trades and master of none.

Let’s drill down into its key features to find out.

Autoresponders

Autoresponders are e-newsletters that are sent to your subscribers at intervals of your choosing.

For example, you can set them up so that

  • immediately after somebody signs up to your mailing list, they receive a welcome message from your business
  • a week later they could receive a discount offer for some of your products or services
  • three weeks later they could receive an encouragement to follow you on social media.

And so on.

Marketing Automation - Advanced tools for SMB’s

An autoresponder cycle created with Getresponse

Getresponse’s autoresponder functionality is a key selling point — the product provides some of the most comprehensive autoresponder functionality available.

You can send either time-based or action-based messages; time-based options include cycles such as the example above and action-based messages. Can be triggered by user actions or information, for example:

  • opens
  • clicks
  • subscriptions to particular lists
  • changes in contact preferences
  • completed transactions / goals
  • birthdays
  • changes in user data

Marketing automation tools

In addition to basic the ‘drip’ style autoresponders mentioned above, Getresponse provides a more sophisticated option for sequencing emails automatically. This is called ‘Marketing Automation,’ and is available on ‘Plus’ plans or higher.

This feature allows you to create automation workflows using a drag and drop builder — you basically set up an ‘automation flowchart’ that instructs Getresponse what to do if a user opens a particular offer, clicks on a certain link etc.

Get Response Review
Get Response Review

Getresponse’s marketing automation tool — you can use a drag and drop builder to build extremely sophisticated user journeys.

The functionality on offer here goes far beyond what’s traditionally been available from autoresponders. And allows you to create a user journey that can be customized to the nth degree.

For a quick visual overview of how all this works, I’d suggest taking a look at Getresponse’s video walkthrough of its marketing automation features, below.

Automation templates

Getresponse email templates

There are 220 Getresponse templates available — less than some competing email marketing solutions. (notably, Aweber, which offers around 700) — but they are varied in nature and the designs are very contemporary (and tweakable).

The email templates are grouped into a few categories focussed around core goals (promoting, educating, selling etc.).

The quality of all the templates is high and I’d have no reservations about using them for my email campaigns.

There is one thing I’d like to see introduced, however: the ability to set global styles for headings and text. As things stand, the template editor doesn’t let you define heading and paragraph styles that you can re-use throughout a message. This means more formatting of text as you compose emails, which is a bit of a pain.

Goal-oriented email templates

Example of a Getresponse template

On the plus side, the Getresponse email creator allows you to make extensive use of web fonts. A really wide selection of Google Fonts can be used in your e-newsletters. More than any competing tool that I’ve tested to date.

This wide selection of web fonts is great, because — given the prevalence of Google fonts in corporate branding these days — it will help many users to create an email campaign which maintains brand values and aesthetics.

It’s important to remember that not all email programs support use of web fonts — you can specify a ‘fallback font’ in Getresponse to accommodate those — but in the ones that do, emails created via Getresponse have the potential to look great.

A really wide range of web fonts is available in Getresponse’s new email creator.

A really wide range of web fonts is available in Getresponse’s new email creator.

Finally, the Getresponse templates are all responsive, meaning they adjust themselves automatically to suit the device that an e-newsletter is being viewed on — mobile, tablet, desktop computer etc.

A preview function is available to see how your newsletter will appear on each.

Analytics

Getresponse offers a good range of analytics and reporting options. You get all the basics of course — open rate, click-through, unsubscribe rates, and so on. But in addition to that, there are some very nifty reporting features that are worth a particular mention, namely.

  • one-click segmentation‘: the option to identify people who did not engage with an e-newsletter you sent and put them in a segment of subscribers. Which you can then email again with a different version of the e-newsletter.
  • metrics over time‘: you can find out exactly when most of your subscribers take action on your emails, and time your future mailouts based on this information.
  • email ROI‘: by adding some tracking code to your post-sales page on your site, you can find out how effectively (or not!) your email campaigns are driving sales, and work out your return on investment in email marketing.
  • per-user information — you can click on one of your subscribers and see where they signed up from, where they’re located and which emails they’ve opened in the past.
  • e-newsletter performance comparison — you can compare the performance of two e-newsletters side-by-side really easily.

Mailchimp and Aweber offer some similar reporting functionality, particularly around sales tracking. But Getresponse’s reporting tool is definitely one of the most fully-featured out there.

Getresponse's analytics section.

Getresponse’s analytics section.

Split testing

Split testing involves sending variants of your e-newsletters to some of the people on your subscriber list, monitoring the performance of each, and sending the ‘best’ version to the remainder of your list.

Traditionally, Getresponse’s functionality in this area has been much better than that provided by several competitors, because it allows you to split test up to five different messages against each other (using subject header, from field, content and send time as variables). Its key competitors typically let you work with 2 or 3 variants.

Unfortunately, this split testing feature has currently been reduced in functionality on the new Getresponse templates — you can still test up to 5 variants of your messages against each other, but only using different subject headers.

I’ve asked Getresponse’s support team about whether or not this situation is likely to change and it seems that a decision on this will be based on whether enough users request the re-introduction of this feature.

Landing page creator

Online advertising campaigns that make use of landing pages will usually generate far more leads if, rather than simply directing people to an information-packed website, they point users to attractive ‘squeeze pages’ containing clear information and a clean, well-designed data capture form.

Getresponse offers something very useful in this regard that many of its competitors don’t: a landing page creator (and one that’s mobile-friendly too).

Not only can it be used to build squeeze pages, but you can test the conversion rate of these pages against each other in real time, and roll out the best performing one. This can have a massively positive effect on the number of leads you capture and improve the reach of your email campaign.

Similar products often require you to make use of a third-party landing page creating tool like Unbounce or Instapage to attain this sort of functionality, so the inclusion of the landing page feature is a really useful — and cost-saving — piece of functionality to have in your email marketing toolbox.

Getresponse's Landing Page Creator.

Getresponse’s Landing Page Creator

Crucially, Getresponse’s landing functionality is available on all plans. Given that leading landing page tools Unbounce and Instapage cost a minimum of $80 and $199 per month respectively, there are considerable savings to be made here.

The landing pages you create can be hooked up to a wide range of analytics tools and cookies, such as Google Analytics, Google Tag Manager, Kissmetrics and your Facebook pixel.

And there’s 180 landing page templates to choose from — as with Getresponse’s email templates, these are very professional and contemporary in appearance (particularly the more recently-introduced ones).

There are a couple of problems with the landing page creator however that need to be flagged up.

First, the interface is not particularly intuitive — in fact, it’s pretty clunky.

Second, you’ll usually need to create separate versions of your landing pages for desktop and mobile.

In some ways, this is a good thing, as it lets you hide bits of your landing page that you don’t want mobile users to see. But doing so involves a rather fiddly process.

And finally, although you can use analytics cookies on your Getresponse landing page, for example via the Facebook pixel, it’s impossible to do so in a GDPR-compliant way.

In order to meet the EU’s GDPR requirements on cookies (and some US data protection laws), you need to give users a clear mechanism to opt-in or out of cookie use. Getresponse doesn’t let you do this — the best you’ll get is the option to notify users that cookies are being run on a landing page.

So in essence, many Getresponse users (especially EU ones) will end up breaking the law if they add their Facebook pixel to a Getresponse landing page. This is far from ideal and it’s a situation that Getresponse should address urgently.

So the landing page is a potentially great feature — but it is let down a bit by the interface and particularly by the lack of a proper cookie consent banner.

Webinars

Getresponse recently introduced the ability to host webinars on the platform.

Given that webinars are generally used as a lead-generation tactic — or indeed a revenue-generating feature — the idea of having your email database and your webinar tool under the same roof is very appealing.

The pricing is also very competitive too by comparison to established webinar solutions. For example, one of the leading webinar hosting services, Gotowebinar, charges $59 per month to host webinars with up to 100 participants. You can actually do the same — and a whole lot more — with Getresponse for $49 per month.

With regard to attendee limits, the Getresponse ‘Plus’ plan allows you to host a webinar with up to 100 participants; the ‘Professional’ plan’s cap is 300; and the ‘Enterprise’ plan’s cap is 500.

You can also buy webinars functionality as an add-on for the ‘Basic’ plan: $40 per month buys you a 100 attendees limit, $99 per month buys you a 500 attendees limit.

Rather vaguely, however, Getresponse say that if you live in the North Americas, these add-ons ‘may not’ be available (so if you’re a ‘Basic’ plan user in North America, you might need to upgrade your account to avail of this functionality).

If I’m honest, because I’ve found some aspects of the Getresponse interface a little bit clunky in the past (especially landing pages), I wasn’t expecting that much from the webinars feature.

But I was pleasantly surprised: both the webinars interface and functionality are really excellent — and up there with any dedicated platform I’ve used in the past for online meetings or webinars.

The Getresponse webinars interface

The Getresponse webinars interface

A few Getresponse webinar features worth flagging up as being particularly useful are:

  • the fact that your attendees don’t need to install any software to attend the webinars
  • one-click record of your webinars
  • screensharing functionality
  • video sharing functionality (YouTube)
  • the option to upload Powerpoint presentations to Getresponse for use during a webinar
  • free online storage for playback files.

On the downside,

  • you can only run paid webinars (i.e., where viewers have to pay for access) on the ‘Professional’ plan or higher.
  • the 500 attendee limit is the absolute max — you can’t pay for an add-on to increase this limit.
  • the file storage limits for your recorded webinars aren’t hugely generous — you get 3 hours storage on the ‘Plus’ plan, 6 on ‘Professional’ and 10 on the ‘Enterprise’ plan. As is the case with the attendee cap, it seems as though there’s no way to increase this limit.

Despite these limits, webinar functionality is a very useful feature to have in your email marketing arsenal and its inclusion as a feature arguably gives Getresponse a very significant edge over its key competitors.

The fact that your email list is fully integrated with your webinar broadcasting tool is a serious plus point, and the quality of this feature is very high.

Let’s look at another feature now that is also pretty unique to Getresponse: “conversion funnels.”



video

Goal-oriented email templates

CONVERSION FUNNEL 
WEBINAR 
Drive traffic from social 
Get people tosign up for your list 
Getthem ready to buy with emails, 
automation, anduebinars 
Set up stores to sell your products 
and services 
Get paid using payment 
processors

Apps and integrations

If you want to integrate Getresponse with another platform or tool, there are around 150 integrations to help you do so.

You can use these to hook Getresponse up to popular e-commerce solutions and content management systems, including Shopify and WordPress, as well as some CRM systems, like Capsule and Highrise.

There are quite a few useful Google integrations too — which allow you to import a Gmail contact list; add Google Analytics tags to an email campaign; and link your landing pages to Google Ads in a way that helps you better measure the effectiveness of your PPC campaigns.

Quite a lot of these integrations are ‘official’ Getresponse integrations which work out of the box — but you should note that many involve using a third-party tool like Zapier for the connection. (This can bring additional costs.)

The other way you can integrate Getresponse with another system — assuming you have the development skills — is by using its API (Application Programming Interface). This lets you send and receive data to and from Getresponse in whatever way suits your application.

Data management and deliverability

Opt-in processes

There are two methods you can employ to add subscribers to a mailing list — you can employ a ‘single opt-in‘ or a ‘double opt-in‘ process.

If you use use a single opt-in process, the person signing up is added to your mailing list the moment they hit the submit button on your sign up form.

With a double opt-in process, the person signing up to your list is sent an email containing a confirmation link that he/she must click before being subscribed.

The main benefit of a single opt-in process is that it makes it really easy for users to subscribe to your mailing list; it also generally increases conversion rate and therefore the number of subscribers on your list.

A double opt-in process is better for verifying that the people subscribing to your list are using real email addresses and leads to cleaner data and more accurate stats (because open rates etc. are calculated based on a list containing only real email addresses). However it can also reduce the number of leads you capture — and the effectiveness of your email campaign.

Now, the good news here is that Getresponse allows you to make use of either opt-in approach — this is not the case with all competing products. So a thumbs up for Getresponse for being flexible on this.

What’s the best value Getresponse plan?

Of the plans under discussion, the ‘Plus’ plan probably represents the ‘sweet spot’ in the lineup. This is because it unlocks the bulk of Getresponse’s feature set whilst remaining competitively priced. Two key features included on this plan, automation building and webinars, make the upgrade from ‘Basic’ particularly worthwhile. (Note however that you can only charge for webinars if you’re on a ‘Pro’ plan.)

Data capture and forms

There are two ways to use forms in Getresponse — you can either add a HTML form that you style yourself, or you can design your form in Getresponse (picking from a decent range of templates and tweaking them to match your site design).

If you go for the latter route, you can add the form to your site using a snippet of Javascript code to display your form; this form can be presented in a range of different formats (for example inline, pop-up or slide-up).

You can use both the HTML forms and the javascript ones to capture data into standard Getresponse fields, or, if you prefer, populate custom fields.

These javascript forms are pretty good. You can create both desktop and mobile versions, and you can make use of a reasonable range of web fonts when styling them. You can also enable a spambot-blocking CAPTCHA feature, which helps prevents fake signups.

Getresponse forms

Getresponse forms

Significantly, however, no controls are offered by Getresponse to switch pop-up forms on or off particular devices or individual pages of your site. Given Google’s approach to pop-ups on smartphones (where sites can take a hit in search results if they display ‘intrusive interstitials’ on mobile devices), this is a bit of a concern.

A workaround is to connect Getresponse to a growth-hacking tool — there are quite a few available (Sumo or Privvy being well-known examples). Doing this allows you to switch pop-ups off for mobile users, as well as style forms extensively and control which pages they appear on. But this isn’t ideal, as it involves an additional cost.

Of course, if you’re integrating Getresponse with a CMS and using a forms package, you may not find this an issue — WordPress users could, for example, connect a tool like Gravity Forms (which gives you a lot of control over form appearance) to Getresponse via its API.

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Data segmentation options

One of the things I like most about Getresponse is the way you can send emails to multiple segments of subscribers at once (or indeed exclude multiple segments). This is not the case with some of Getresponse’s key competitors, including Mailchimp and Aweber.

For example, say you have a subscriber list in Getresponse that you’ve divided up into four segments:

With Getresponse, it’s really easy to message segment A, B and C all at once (you just tick three relevant checkboxes). You could also message segment B and C and exclude segment D.

Not only can you message/exclude multiple segments at once, but you can also do the same with individual lists — for example, if you had three separate mailing lists on Getresponse, but you could also mail individuals across all three of them.

This sort of flexibility marks Getresponse out from its competitors and lets you really tailor your email campaign audience to the nth degree — of the similar products I’ve reviewed to date, only Campaign Monitor offers a similar level of flexibility (and one which comes at a much higher price).

This flexibility is possibly one of the biggest arguments in favor of using Getresponse over key competitor Mailchimp, which doesn’t unlock advanced segmentation features unless you are on the hugely expensive ‘Mailchimp Premium’ plan.

Getresponse deliverability

The email deliverability rate — the percentage of e-newsletters sent that successfully reach your subscribers’ inboxes — is obviously an important thing to look at when choosing an email marketing tool.

Not all email marketing providers are that transparent about their deliverability rates; but Getresponse seems reasonably open about this, with this to say about it on their website:

We are frequently asked about the quality of our deliverability rate. Because deliverability depends on many factors, including the content of your messages, the deliverability rate could vary for each mailing. For all our customers collectively, however, we are proud to say our overall deliverability rate currently stands at 99%.

Obviously you are going to have to take the company’s word for this, but assuming it’s true, it’s a good deliverability rate and inspires confidence that the vast majority of emails you send in a Getresponse email campaign will reach their intended recipients.

Furthermore, Getresponse actually gives you the deliverability rate of each message on your email analytics — this is something I haven’t encountered on competing products’ metrics. A thumbs up for this.

Finally, Custom DKIM — an authentication technique designed to enhance security for the senders and receivers of email — is also available on all Getresponse plans. This can further improve deliverability.

GDPR

In the light of the new GDPR (General Data Protection Regulation) rules, email marketing got a bit more complicated, because there are stricter rules about what constitutes consent to receive e-newsletters (and requirements about how that consent is logged).

Getresponse is to be commended for providing users with clear information about what their GDPR responsibilities are, along with special GDPR fields that make it easier to log consent and comply with the regulations.

However, an area where Getresponse could do better on the GDPR front involves logins. Unlike rival Mailchimp, the login process does not involve two-factor authentication, where a user is granted access only after successfully presenting two or more pieces of information — i.e., a password and a code sent via SMS.

Given that data security is a key aspect of GDPR, it would be good to see this functionality introduced as soon as possible.

And, as discussed above, the landing page feature is not GDPR compliant if you plan on using a Facebook pixel in conjunction with it.

So all in all, whilst you can definitely capture data with Getresponse in a GDPR compliant way, there’s a bit of room for improvement.

Ease of use/interface

On the whole, Getresponse is pretty straightforward to use. Its interface was redesigned recently, and it’s now, generally speaking, an uncluttered and intuitive affair.

It’s certainly easy enough to do all the basics in Getresponse: import contacts, create an email campaign, set up autoresponders and check statistics. In particular, and as mentioned above, segment management is excellent.

And when it comes to Getresponse’s more advanced features, like its marketing automation tools, the learning curve isn’t too steep.

However, Getresponse’s form designer and landing page creator tools could benefit from a bit of an overhaul — unlike most features of the product, they haven’t been improved much as part of the interface revamp. They could be more user-friendly.

In terms of how the Getresponse interface stacks up against those of its competitors, I would argue that Campaign Monitor is a bit more user friendly, and that the Mailchimp interface features a cleaner design. Aweber’s interface probably comes closest in terms of look and feel.

Traditionally, Getresponse’s main usability failing involved its email editor: it was clunky and buggy.

However, the new version of the email creator has improved things considerably — it’s got a cleaner, more intuitive drag and drop interface; it doesn’t crash; and it is easy to use. It’s probably not quite as good as those offered by some competing apps, but it’s perfectly acceptable.

Getresponse’s email creator

Getresponse’s email creator

Customer support

Up until very recently Getresponse customer support was amongst the most comprehensive available for email marketing tools: the company offered phone support alongside live chat support, email support and various online tutorials / resources.

Sadly, the phone support has now been discontinued (unless you’re on the enterprise level “Max” plan). Instead, you’ll have to use live chat (24/7) or email support.

And the email support provided by Getresponse is available in 8 languages, which is commendable. These are English, Polish, German, French, Spanish, Italian, Russian, and Portuguese.

Pros and cons of Getresponse

Pros of using Getresponse

  • It’s pretty user-friendly.
  • So long as you are happy to use a ‘Basic’ plan, Getresponse is cheaper than many of its key competitors (in certain cases, significantly so) whilst offering just as much, if not more functionality as them.
  • The discounts you receive when paying upfront for one or two years of service are extremely generous — you’ll be hard-pressed to find similar discounts from key competitors.
  • You get really advanced features when it comes to marketing automation.
  • Its flexible approach to data segmentation makes list management really straightforward — it outshines many competing products on this front.
  • Getresponse’s webinar functionality is great, and a genuine USP — I haven’t come across this functionality on similar products.
  • Its ‘Conversion Funnel’ feature is potentially useful for small businesses who want to manage all aspects of their social media ads, sales funnels, and e-commerce activity under one roof.
  • Its reporting features are comprehensive.
  • Getresponse is transparent about deliverability rates, publishing figures on its website, and providing deliverability statistics for the e-newsletters you send.
  • All Getresponse plans come with a useful (if fiddly) landing page creator that facilitates A/B testing — something that could potentially save you a lot of money.
  • Custom DKIM is provided on all plans.
  • Support is provided in a wide variety of languages.
  • It integrates nicely with Google Analytics and other metrics tools.
  • With the exception of adequate cookie consent features on its landing pages, it’s pretty good at meeting GDPR requirements.
  • You can try out all the Getresponse features free for 30 days without the need to enter credit card details.

Cons of using Getresponse

  • The drag and drop interfaces for creating landing pages and forms are a bit fiddly and need improvement.
  • Although you can use the Facebook pixel with Getresponse’s landing page feature, you can’t do so in a GDPR compliant way.
  • Improvements could be made to how data capture forms work so that users have the option to switch them on or off on mobile devices.
  • There’s no 2-factor authentication at login.
  • There’s a hard limit of 500 webinar attendees.
  • No phone support is provided (unless you’re on a “Max” plan).
  • Quite a lot of the integrations for Getresponse involve a third-party syncing tool like Zapier.

Getresponse pricing

There are four Getresponse plans:

  • Basic — starting at $15 per month to send an unlimited number of emails to up to 1,000 subscribers
  • Plus — starting at $49 per month for up to 1,000 subscribers
  • Professional — starting at $99 per month for up to 1,000 subscribers
  • Max — negotiable.

As you add more subscribers to your list, the costs increase. At the top end of the scale, you can expect to pay $450, $499 or $580 per month to use Getresponse with a list containing 100,000 subscribers on the ‘Basic’, ‘Plus’ and ‘Professional’ plans (respectively).

Getresponse pricing (2021)

Getresponse pricing (2021)

With regard to the “Max” plan, exact pricing depends on requirements and list size — if you’re interested in this plan, you’ll need to contact Getresponse to schedule a demo, discuss your needs and negotiate pricing.

Significant discounts are available if you pay upfront for 12 or 24 months of service (18% and 30% respectively).

In addition to the paid plans, a 30-day free trial is also available, which you can access via this link.

Key differences between plans

All the Getresponse plans cover the email marketing basics you might expect — core features include:

  • the ability to import, grow and host a subscriber list
  • a selection of themes to use for your e-newsletters
  • autoresponder functionality
  • responsive email designs
  • split testing
  • landing pages
  • in-depth reporting
  • RSS / blog to-email functionality
  • comprehensive segmentation options
  • social sharing tools

There are a number of differences between the ‘Basic’, ‘Plus’ and ‘Professional’ plans, but for me the key ones are below:

  • Automation builder — arguably Getresponse’s standout feature, the automation builder (which allows you to build complex autoresponder sequences based on user behavior) is available on the ‘Plus’ plan or higher (you can create 5 automation on the plus plan; or an unlimited number on the other plans).
  • Conversion funnels — you get access to more automated sales funnels as you go up the pricing ladder.
  • Webinars — this functionality is not available at all on the ‘Basic’ plan and the number of webinar attendees is capped for the ‘Plus’, ‘Professional’ and ‘Enterprise’ plans at 100, 300, and 500 respectively.
  • Team management — you can only have one user account on the ‘Basic’ plan; by contrast, you get 3 on ‘Plus’, 5 on ‘Professional’, and 10 on ‘Enterprise.
  • E-commerce — the abandoned order recovery feature is only available on the ‘Plus’ plan or higher.

I’ll discuss all these features in more depth as I progress through the review.

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